Page branching
Page branching
Page branching
Webflow is a visual development (“no code”) platform for building and managing websites.
Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.
Webflow is a visual development (“no code”) platform for building and managing websites.
Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.
Webflow is a visual development (“no code”) platform for building and managing websites.
Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.
Duration
Duration
Duration
5 months
5 months
5 months
Role
Role
Role
Product designer
Product designer
Product designer
Team
Team
Team
Product manager
Lead designer
3 Engineers
Product manager
Lead designer
3 Engineers
Product manager
Lead designer
3 Engineers
Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.
Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.
Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.
Scoping & Ideation
Scoping & Ideation
Scoping & Ideation
Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.
Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.
Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.




Prototyping & Validation
Prototyping & Validation
Prototyping & Validation
We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.
We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.
We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.





Solution
Solution
Solution
After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.
After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.
After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.









Projects
Projects
Projects


Macro
See the project
Macro
See the project