Page branching

Page branching

Page branching

Webflow is a visual development (“no code”) platform for building and managing websites.


Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.

Webflow is a visual development (“no code”) platform for building and managing websites.


Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.

Webflow is a visual development (“no code”) platform for building and managing websites.


Due to technical limitations it was originally designed and developed for one person to design on the site at a time. Other team members were able to contribute with limited functionality.

Duration

Duration

Duration

5 months

5 months

5 months

Role

Role

Role

Product designer

Product designer

Product designer

Team

Team

Team

Product manager

Lead designer

3 Engineers

Product manager

Lead designer

3 Engineers

Product manager

Lead designer

3 Engineers

Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.

Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.

Up until now, growing teams have struggled to work on the same site in parallel. Page branching unlocks more efficient collaboration and lets you build/ship faster, increase team productivity, and safely explore new designs.

Scoping & Ideation

Scoping & Ideation

Scoping & Ideation

Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.

Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.

Partnering with the Lead designer and Product manager on the project, we were able to scope out the MVP and sequential enhancements based on the core user problems and jobs to be done.

Prototyping & Validation

Prototyping & Validation

Prototyping & Validation

We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.

We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.

We then conducted user research where we had different teams test out the feature. After conducting 9 sessions, we were able to define our minimum viable product.

Solution

Solution

Solution

After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.

After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.

After validating our solution we we're able to deliver and present an MVP version of Page branching at Webflow Conf. 2022 and have it featured in the Keynote.

© 2025 Akee Kazi

© 2025 Akee Kazi

© 2025 Akee Kazi